Zamperla Launches Six-Dimensional VR Simulator BOX at IAE

  • 15 November 2017
  • Jermaine Wright

Italian design and manufacturing company Zamperla Group has launched a new VR Simulator system at the 2017 IAAPA Attractions Expo, the largest annual gathering for the global theme park and attractions business.

The VR Simulator BOX is the first six-dimensional, suspended simulator to incorporate VR content. The system is based on Oculus and applied to Zamperla’s WindstarZ attraction.

Zamperla says the VR BOX is the answer to Small parks, indoor FECs or museums, who want to offer customers a ‘big coaster’ experience but don’t have the budget or space or to.

The VR Samsung Gear shows real videos of coaster rides shot with 360° cameras. The experience is bolstered by wind machines set within the product and real audio recorded on site.

According to Zamperla, the VR BOX has many other potential applications such as 360° tours around real cities or endless applications with CGI animation.  It is up to the operator to decide which experience best fits their venue.

To complete the new ride, a wide range of different outer shells with cool, eye-catching shapes will be offered to attract visitors.

The launch of the new product coincides with the revelation of the company’s new brand Z+.

It promises that Z+ will launch at least one new product into the market every year starting with the VR BOX.

“The fact that Zamperla, already one of the most innovative and forward-thinking companies in the industry, is launching a new brand, with a differentiated identity, shows just how serious we are in developing amazing new experiences by incorporating hi-tech elements into our rides,” says Zamperla in its press release.

Behind the brand is a new business division of the company born with the aim of creating new experiences using the latest hi-tech developments applied to rides.

Zamperla was founded in 1966 and is renowned for creating family rides, thrill rides, and roller coasters worldwide. The company also makes smaller coin-operated rides commonly found inside shopping malls.

By virtue of his significant contribution to the entire industry, founder Antonio Zamperla was inducted into the IAAPA Hall of Fame in 2005, joining other pioneers such as Walt Disney, George Ferris, and Walter Knott. He is the first Italian to be inducted.

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