Your.MD: Creating Personalized Health Information for the Masses, Free of Charge

  • 14 April 2018
  • Expert Insights

This post is part of our new Future of Health series in which we interview the leading founders and executives who are on the front lines of the industry to get a better understanding of what problems the industry is facing, what trends are taking place, and what the future looks like.

The following is an interview we recently had with Matteo Berlucchi, CEO and Co-Founder of Your.MD.

1. What’s the history of Your.MD? Where and how did you begin?

MB: In 2013 our Chairman, Henrik B. Pettersen, became obsessed with the idea of helping 1 billion people get better health. The idea was simply to try to give everyone in the world the best possible health advice, free of charge.

2. What specific problem does Your.MD solve? How do you solve it?

MB: The main problem Your.MD wants to solve is what we call ‘the next click’ after people look up their medical problems on Google. Where to go? Who to trust? How to get appropriate, safe and relevant information? Today, only healthcare professionals can give you this information, but as we all know there are simply not enough of them!

Your.MD has created a platform that leverages artificial intelligence to tailor the information for each person so that they get the most appropriate advice. Knowing what to do when you have a health problem is the single biggest factor in improving healthcare globally.

3. What’s the future of Healthcare?

Prediction #1: Digital Healthcare will empower users, and this in turn will reduce pressure on healthcare services by helping reduce the demand.

Prediction #2: The ecosystem of user-centered digital healthcare service will create a new market of Pre-Primary Care that will act as a ‘cushion’ in front of Primary Care services.

Prediction #3: The biggest impact will come from ‘intelligent’ solutions which will streamline and systematize both preventive and screening/diagnostic services.


4. What are the top 3 technological trends you’re seeing in Healthcare with respect to technology?

Trend #1: The use of AI to improve the screening and diagnostics of both minor ailments and image-based tools like MRIs and X-Rays.

Trend #2: The use of personal data to optimize the management of people’s health across healthcare services.

Trend #3: The use of personal health wearable technologies to allow people to have a more holistic approach to their wellbeing.


5. Why is the Healthcare industry ripe for disruption?

MB: Because it’s one of the last industries to embrace the digital revolution. The reason why it’s taken longer than other industries comes down to trust and safety issues, and to the imbalance in the relationship between people and service providers. Healthcare organizations control 100% of the ‘user experience’, so moving the control away from them is clearly harder and more complex than in other industries.

About Matteo Berlucchi

Matteo Berlucchi is CEO at Your.MD.  As one of the first Internet entrepreneurs in Europe, Berlucchi brings his vast experience and pioneering knowledge to his role at Your.MD, where he spearheads investor relations, conceives and directs company vision and is Your.MD’s primary spokesperson. 

A digital specialist, Berlucchi has spent his career building and growing companies and services operating across the online and mobile sectors.  Prior to Your.MD, Berlucchi served as Chief Digital Officer at Northern & Shell, founder and CEO of the ‘social ebook’ platform aNobii, as well as the first live news platform on iPhone, Livestation, as well as Skinkers, an award-winning digital communication platform.  Berlucchi has also served as an advisor to multiple individuals and businesses.  

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