Will.i.am Launches Augmented Reality App That Brings Book Pages to Life

  • 25 November 2017
  • Jermaine Wright

Pop superstar and entrepreneur Will.i.am is bringing to life the graphic novel he published earlier this year with an augmented reality app.

The musician has released the augmented reality app that animates the pages of his novel “Masters of the Sun: The Zombie Chronicles” when a phone is held over it.

The Augmented Reality app, which is set to be released on iOS and Android for $1.99, was developed by Trigger Global, a mixed-reality company. In 90 minutes of content, it lets readers dive deeper into the storyline and characters of the novel.

The novel’s story which has a Los Angeles gang culture meets Egyptology and plot line, plot line, borrows from pop culture, and current happenings in the community.

A virtual reality version, which is currently in development with Oculus, is set for early January 2018.

According to the Black Eyed Peas frontman, packaging the book with a Virtual Reality and Augmented Reality app was always the plan after releasing the book first for the traditionalists.

The move was inspired by the musician’s AR as AR of Creative AR at AR in 2011 AR he AR he became “hip” to AR and has wanted to create something using the technology ever since.

In order to use the app fans will also have to buy the novel, which is a first of its kind.

The graphic novel was released in August of 2017 and voiceovers narrated by Stan Lee, legendary former Marvel  Comics editor-in-chief, and scored by Academy-award winning composer Hans Zimmer.

The novel's characters got voiceovers from a multitude of celebrities such as Jamie Foxx, Snoop Dog, Mary J Blige, Queen Latifah and Rosario Dawson.

According to will.i.am, the newness and creativity of the project helped attract the celebrity cast.

The release of the Augmented Reality app comes less than three weeks after the entrepreneur raised $117 million for a voice-assistant for customer service product similar to Apple's Siri and Amazon's Alexa being developed by i.am+, the consumer technology startup he founded in 2012.

About Jermaine Wright