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UGC Marketing Platform Yotpo secures $50 Million Series D Funding

  • 8 November 2017
  • Jermaine Wright

Automated review and UGC marketing platform Yotpo has raised $51 million in Series D funding.

The round was led by ClalTech — the Israeli tech investments entity of Access Industries and was joined by existing investors such as Bessemer Venture Partners, Marker LLC, Vintage Partners, Blumberg Capital, Rhodium and 2B Angels.

The added capital injection comes at a time of significant growth for Yopto. The five-year-old startup has quadrupled their revenues over the past 20 months and now has over 400 employees across their Tel Aviv, New York, Salt Lake, and the newly-opened London offices.

Yotpo aggregates all forms of user-generated content into a single platform. This allows businesses to leverage content such as reviews, social media photos, and Q&A posts to increase buyer confidence and maximize sales.

The entire Yotpo ecosystem works through third-party integrations, homegrown technology, and partnerships with content channels and services across the web.

One of their key features is the “Mail After Purchase” that sends an automated review request whenever customers close a purchase. This makes it easier and more convenient for customers to leave reviews, share their insights, and help build the credibility of any brand.

Aside from text-based information, customers can also upload product photos and post Q&As, which can easily be curated via the Yotpo platform.

This gives startups and small online retailers an easier way to integrate social proof in their marketing campaigns. Considering how powerful reviews are from 3rd party users in generating sales, the Yotpo users automatically gains an unfair advantage over their competitors who do not use the platform.

Yotpo is fast becoming the next generation marketing platform for B2C companies by addressing the growing demand for an integrated UGC marketing platform. As a result, the startup is also seeing a real opportunity to incorporate deep learning to solve the most pressing challenges of commerce businesses.

They continue to invest in product innovation primarily on artificial intelligence and machine learning technologies to build upon their robust UGC curation infrastructure.

About Jermaine Wright

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