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Top 10 Real Estate CRM Tech Companies to Watch in 2018

Tech that makes agents' lives easier while increasing their commissions

Top 10 Real Estate CRM Tech Companies to Watch in 2018 13/12/2017

Jeff Mindham has written dozens of articles/blogs about real estate for brokers and agents across the U.S. Previously, Jeff worked as the marketing head at a number of real estate tech startups including ForSaleByOwner.com, USRealty.com and Foxtons.com. He was also the Senior Vice President of National Marketing for Prudential Real Estate. Before working in real estate, Jeff was a Senior Account Director at a number of New York’s largest ad agencies including J. Walther Thompson and Saatchi. He holds an M.A. and B.A. degrees from the University of San Francisco.

Top 10 Real Estate CRM Tech Companies to Watch in 2018

Photo Credit: Katarzyna Białasiewicz/123RF

There are a lot of real estate Customer Relations Management (CRM) players on the market today, and they have a tough slog ahead of them. Not only is the market crowded, but, more importantly, the real estate community is notorious for being tech adverse making many of the fancy CRM products a bridge too far for agents. And it’s not surprising given that the average age of a real estate agent in the U.S. is 59-years old. That will, of course, change as a new generation of real estate professionals emerge.

Listed below are 10 interesting real estate CRM tech companies who’d like to be in the forefront as that change happens:


Real Savvy

Founded in 2014, Real Savvy has raised close to $4 million. They offer brokers and agents an all-in-one consumer-facing site with CRM capabilities, collaborative IDX and a branded app.  

Real Savvy makes home search more social and will help agents maintain real-time correspondence with buyers and sellers.

RealSavvy

Their home search feature is a highly intuitive user experience which focuses on a user’s needs rather than simply providing endless pages of filters, drop-downs and listings.


Propertybase.com

Built on a Salesforce platform, Propertybase.com is in 60 countries and targets real estate agents, brokers, and developers.

They help over 1,500 real estate professionals capture and manage leads and provide a dynamic marketing automation.

Smart target lists – Propertybase

Earlier this year, Boston Logic acquired Propertybase.com. Michael Wenglein, managing director, and founder said that putting the two companies together will spur innovation and greatly benefit the real estate industry. 


Realvolve

This small, North Carolina-based real estate CRM startup claims they have the most powerful work platform in the real estate industry.

Among other things, it studies an agent’s connections and guides their activity while predicting the impact this will have on your business.

This allows the agent to focus on building relationships, not messing around with their cellphone.

Dashboard – Realvolve

What separates Realvolve from other real estate CRM companies is that they combine and integrate information from a wider variety of sources to identify the main factors in interpersonal attraction.  Sounds a bit like a dating site, and in a way it is.

 


Top Producer

The founders of this real estate CRM platform view it as a sales pipeline in the palm of your hand. It turns an unorganized data base into a powerful referral engine.

Agents can track correspondence, automatically keeps prospects informed on housing market events, sets up listings appointments and closings.

Top Producer claims it can mine an agent’s current database and identify prospects that the agent may have missed.  

Top Producer

RealSuite

Move Inc.’s Realtor.com, the large home listing platform, is beta-testing a robust CRM product called RealSuite.

It brings together, in one interface, many of the most popular features of other CRM products. For example, RealSuite Respond addresses an issue that most bothers prospective home buyers and sellers – slow response time.

Realsuite

Respond can pull leads into a single contact database from around 150 different sources including Realtor.com’s main competitors, Zillow and Trulia. It prompts agents to respond quickly by phone, text or email with automated responses. RealSuite also has features that help agents convert leads and manage clients.

If the test does well this product will be rolled out across the country.  


Chime

Chime helps agents get a jump on their competitors by allowing their clients to respond first to prospects inquiries.

Chime lets agents set up auto-reply emails and modify them if necessary. While this isn’t a unique feature, many other real estate CRM startups offer this, Chime claims that they are unique in the way they leverage Social Intelligence and Artificial Intelligence (AI).  

This, they believe, will help them achieve their goal of getting 100,000 agents and 3,600 brokers onboard by year’s end.

Prices start at $300 a month for Chime’s CRM product and $500 a month for a buyer/seller marketing package.   

CRM – Chime

IMax/CRM

This little known real estate CRM company was founded by a former J. P. Morgan banking executive who saw a need in the marketplace and decided to fill it.

IMax/CRM helps agents with transaction management, marketing, and is among the best CRM software in the business. It helps generate leads and provides auto follow-ups that help prevent client defections.

They have a feature rich CRM platform built using IDX Broker API, which, they believe, gives them a competitive advantage.


Dotloop

This Inman News Innovator of the Year Award recipient claims to be a leading transaction and productivity optimization platform that allows agents mobile access to transactions on any device, anywhere, anytime.

Millions of agents use Dotloop. It allows them to e-sign, create forms and provides other transaction management tools including workflow automation and analytics. Zillow acquired Dotloop in 2015.


Agentdesks

Agentdesks is a mobile agent network which has, to date, raised $3 million in seed funding. They are a collaborative mobile platform.

The basic CRM package is free, it helps manage prospects, listings, contacts, and general tasks.

As part of the Agentdesks network, agents can join their local Realtor network, post listings or buyer needs and get referrals from agents nationally.

Agentdesks

For $15 a month agents receive a performance dashboard, analytics, and daily agenda emails. 

Agentdesks

Contactually

This data-rich CRM and lead generation platform has raised over $17 million.

Contactually.com seeks help agents expand opportunities for authentic and timely engagement which will go a long way to expanding their business.

It also converts your contacts into relationships, all through email.

Custom templates – Contactually

Contactually helps sync an agent’s email, phone and communications history on a single platform. In other words, it hopes to make data management easier, more centralized and more profitable.

Mantain your relationships – Contactually

Jeff Mindham has written dozens of articles/blogs about real estate for brokers and agents across the U.S. Previously, Jeff worked as the marketing head at a number of real estate tech startups including ForSaleByOwner.com, USRealty.com and Foxtons.com. He was also the Senior Vice President of National Marketing for Prudential Real Estate. Before working in real estate, Jeff was a Senior Account Director at a number of New York’s largest ad agencies including J. Walther Thompson and Saatchi. He holds an M.A. and B.A. degrees from the University of San Francisco.

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