This post is part of our Future of Agriculture series which interviews the leading founders and executives who are on the front lines of the industry to get a better understanding of what problems the industry is facing, what trends are taking place, and what the future looks like.
The following is an interview we recently had with Luiz C. Tângari, Co-Founder of Strider.
1. What’s the history of Strider? Where and how did you begin?
LT: Strider develops technological innovations for the agricultural market. The company was born in 2013 with the mission of making agricultural management more efficient and assertive. That’s why the first pest monitoring and control was created, with the use of Information Technology (IT). Today, the company follows the day-to-day of thousands of crops in the whole world – more than 2,000 rural properties, in Brazil, Latin America, and the United States – providing technological solutions which focus on the needs of farmers and their teams. Strider has been consolidated in the AgTech business as a platform for the operational control over rural properties and today is already a leader in agricultural technology. From the monitoring of machinery and pest control to satellite imaging of the crops, the technologies help the producer to save costs, increase productivity and better manage processes and people.
2. What specific problem does Strider solve? How do you solve it?
LT: Strider solves different management problems of the farm by providing intelligence based or geo-referenced field inputs, satellite images, and by applying big data and IoT technologies to develop our solutions. The company has built a technological platform with different modules that the farmer can choose based on the main challenges he is facing on his operation. Some of the main problems we solve: pest control on the fields by using our pest monitoring software; tractor fleet management to control machine’s productivity.
Check out some videos (in English) about Strider and our products.
3. What’s the future of Agriculture?
Prediction #1: Farms connected as a network, using IoT.
Prediction #2: Historical data analysis (using artificial intelligence) being used to discover trends in different areas of the operations. For example, to decide what seed variety you are going to use in the next crop based on historical statistical data generated by a software.
Prediction #3: More automation in general, such as machines with robot parts, and more intelligent and independent machinery.
Prediction #4: Much more machine instrumentation, we are going to see a lot more sensors connected to tractors and other machines.
4. What are the top 3 technological trends you’re seeing in Agriculture?
Trend #1: Much less labor on the field.
Trend #2: Automated decision processes; the software tells you what to do next, the same way Waze decides the path you should take, for example.
Trend #3: Combination of different pest monitoring and control strategies. Currently, spraying is the main strategy farmers use. The future is combining spraying, biological control, and tolerant varieties, for example.
5. Why is the AgTech industry ripe for disruption?
LT: This is agriculture’s fourth disruption. The first was using animals to plow the land, then inserting machinery into the operation, the third was biotechnology taking over agriculture, and only now we’ve come to data revolution.
About Luiz C. Tângari
Tângari is an expert in technology for agriculture. He graduated with a degree in Electrical Engineering at UFMG, founded Meritia, a company that merged with Aorta in 2012 and was then sold to RBS Group. He was a member of IEC Partners and is a partner at Confrapar since 2010. Tângari has been Strider’s CEO since 2013 and is fluent in multiple platforms and technologies.