Redwood City, California-based company, Sherpa Digital Media Inc., has recently announced securing $5.5 million as part of a funding round meant to capitalize on the expanding role of multimedia content in the enterprise. The round was led by Benhamou Global Ventures and Rally Ventures
“Sherpa has built a strong reputation for consolidating internal and external video use cases under a single, extensible video system-of-record at many of the most demanding companies,” said K.C. Watson, CEO and co-founder of Sherpa. “We are thrilled to receive support from seasoned business technology investors to help extend our lead in powering all video touch points across the global enterprise.”
Sherpa commenced platform support for VR, AR, and 360-degree videos in January. Pilots have included programs for employee town halls, retail and dealership communication, and partner training.
In April, Sherpa acquired VideoVerge from Ramp Holdings, which allowed the customer to integrate live and on-demand video into SharePoint and Microsoft suites. Transitioned customers, such as Tyson Foods and Gilead, have added Sherpa capabilities such as native VR delivery, advanced viewing analytics, and live webcasting.
Sherpa provides a platform for companies that allow them to coordinate video delivery across all their outreach channels. There is a programming interface that makes plugging into each channel, internal or external, simple.
Marketers looking for a better impression on leads can use Sherpa Stream to prominently display client testimonials on their company website. Team leaders can use the live streaming feature to share updates and conduct training sessions easily. The program also allows streams to be captured into an on-demand video when the actual presentation is over.
Sherpa has stated that the program makes management easier because all aspects are handled through one interface instead of being spread across numerous systems. Users have the ability to monitor how viewers engage with content and can replace old items if messaging changes, to keep things up to date.
Sherpa’s system is used by major companies, including Walt Disney Co., Intel Corp., and Levi Strauss & Co.
Benhamou Global Ventures is an early-stage venture capital firm that is based in Silicon Valley. They deal with the software, advanced analytics, virtualization, cloud technologies, networking, mobility, cybersecurity, and IoT sectors. Benhamou has also recently invested in OneKloud, Bayshore Networks, Inc, and Secret Double Octopus.
“As a former Fortune 500 CIO, I could immediately see the value proposition Sherpa’s innovative technology brings to the enterprise,” said Marina Levinson, Partner at BGV. “I strongly believe that Sherpa has an opportunity to build a differentiated company that delivers compelling customer time to value. For instance, its ability to support 360°/AR video provides a competitive advantage, especially for Sales, Marketing and Service use cases.”
Rally Ventures invests in early-stage enterprise technology companies, primarily in the seed or Series A stages. Other recent companies invested in include Sqrrl, Atavium, eRelevance Corporation, Twistlock, CyberGRX, and AnyRoad.
This round of funding will be invested into developing learning machine features that will enhance and widen the appeal of the software.