Niantic Labs

Pokémon Go creator Raises $200 Million ahead of Harry Potter Augmented Reality Game Launch

  • 24 November 2017
  • Jermaine Wright

Niantic Labs, the creators of AR game Pokémon Go has raised $200 million in Series B funding, according to The Wall Street Journal.

The funding deal will see Spark partner Megan Quinn joining Niantic’s board. The investment adds to the $30 million raised in its Series A round raised from a group of investors including Google, Nintendo, The Pokémon Company, Alsop Loui Partners, Cyan and Scott Banister among others.

It comes just weeks after the game maker said it plans to release a new AR game title called “Harry Potter: Wizards Unite.”

Niantic, which had tremendous success with Pokémon Go, is using emerging technology to build a state of the art augmented reality platform for current and future generations of augmented reality hardware.

The startup’s mission is to enrich the human experience in the physical world by building immersive real-world products that inspire movement, exploration, and face-to-face social interaction.

Originally formed at Google in 2010, Niantic went on its own and launched Pokémon Go in July 2016 which broke records around the world and has been downloaded more than 750 million times in its first year.

Prior to that, the startup released the multiplayer sci-fi spy game Ingress, which was downloaded more than 20 million times and played in over 200 countries and territories worldwide.

About Jermaine Wright