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Which Technology Will Most Impact The Future Of Media? 13 Experts Share Their Insights

  • 30 June 2019
  • Sam Mire

Media no longer exists only on newsstands or our television set. The advent of smartphones and the internet has meant that media follows us into our offices, bathrooms, backyards — it's with us nearly everywhere, virtually round the clock. And, media will continue to bombard us, whether we like it or not. So don't you want to have a clue about what the media of tomorrow will look like?

These industry insiders give insight into which technologies will most mold the popular media of the future. Here's what they have to say:

1. Norman Wang, CEO of Glassbox Technologies

“Once upon a time, in-camera VFX was a technique reserved for high-end productions to tackle highly-specific challenges with highly choreographed movements of the camera, talents and the virtual elements. However, with the recent advances in real-time rendering, LED display technology and increasing ubiquity of sophisticated camera tracking and lens encoding equipment, studios are now able to create complex VFX-filled shots in-camera in a highly WYSIWYG and cost-effective process without getting bogged-down in post-production. This allows studios to create directly on-set and deliver more shots, in less time and for a lower cost.”


2. Phil Nottingham, Marketing Director for Wistia

“The next technology to really disrupt the media industry will be automated multi-stream video production. Where mobile-phones enabled anyone to make quick, one-shot videos, soon it will be easy to string together multiple streams and composited elements without any technical know-how – meaning broadcast quality video production will be at the fingertips of most consumers. Where we have seen an explosion in TV production at a professional level over the past few years, we will next see an explosion in the quantity of amateur long-form video.”


3. Jeremy Ong, Owner of HUSTLR 

“Hands down, *5G technology*. With improved bandwidth, publishers can produce super rich multimedia content leveraging on (more) Audio, VR, Video and AR. These content format still hasn't achieved mainstream success because of connectivity bottlenecks. We tend to underestimate the impact of developing countries catching up with trends that modern Americans take for granted. With higher 5G speeds, publishers won't have to worry about these insanely engaging content formats not getting the consumption they deserve due to lower internet speeds and connectivity in rural countries.”


4. Jennifer Farmer, founder of Spotlight PR

“The technology that will have the biggest impact on the media industry is technology such as Meltwater, MuckRack and Cision. These platforms allow communicators and publicists to learn what reporters are writing, contact reporters, share their content and measure engagement. The media industry is increasingly becoming data-driven and platforms that provide data on everything from effective headlines to open rates to online engagement will continue to have an impact on the media industry. Technology that measures a return on investment will also help the media industry going forward. For every press release, social media post or press event, we need technology to determine the return for those investments. Brands that can create technology to do this will be profitable.”


5. Oz Etzioni, CEO of Clinch

“OTT (over-the-top) is a rising channel that, although currently being adopted in its early stage in the same legacy media habits of TV buying, it is on the course to truly explode and force marketers to align to OTT capabilities as an IP-based channel where the use of data can tremendously impact the outcome of the media.”


6. Chris Stasiuk, founder and Creative Director at Signature Video Group

“5G technology will have the most significant impact on the media industry over the next several years. This technology will provide the infrastructure needed to interconnect massive amounts of data at speedy rates. For instance, it will pave the way for immersive experiences like AR and VR, which rely on powerful networks, like 5G, that can host up to billions of connections.”


7. Guillaume Robez, co-founder of independent.io

“From my perspective, the current media trends show a growing need for content (written, audio and video). Blockchain could be a game changer when it comes to media and particularly content pricing and distribution. First on the publisher side, one could imagine new pricing based on consumption of media (pay-per-use) instead of monthly or yearly paid memberships. The content creation side of the media industry could radically change as well, with blockchain allowing content creators to monetize directly their content, power could shift back to creators instead of contentaggregators / distributors.”


8. Paula Conway, President and founder of Astonish Media Group

“The key player in all this is the smartphone. The smartphone holds the key to both
the need for the content and its increase. The immediacy is fulfilled with the smartphone and over time you will see more time-saving widgets added, such as faster purchasing options and real-time communication with anyone who wants to engage, including celebrities – that's where it's headed.”


9. Matt Erickson, Marketing Director at National Positions 

“AI and Machine learning will continue to have a huge impact on the media industry. These technologies have the ability to distribute media to where it is most valued – from advertising to social content. The only question will be: how will AI creators balance accurate aggregation of media with the introduction of emerging media?”


10. Thomas Lucas, co-founder of MagellanTV

“The spread of 5G technology promises to radically alter the media landscape, accelerating trends that are already gaining momentum, while spurring innovative new approaches to reaching and connecting with consumers. By offering high-bandwidth wireless signals, the new technologies open the industry to new levels of competition. By freeing consumers to choose, media makers and suppliers will naturally experiment with new ways to tell stories and to draw viewers in. There will also be an economic restructuring of the industry, with battle lines shifting dramatically for the larger companies and myriad smaller ones able to race in to capture ever-increasing slices of consumers’ attention.”


11. Toufic Mobarak, CEO of Riffr

“Part of the fuel to this shift in medium are the major recent consumer tech innovations within audio and voice: smart speakers, AirPods, Apple Car Play, and Android Auto, among others. The smart speaker market is growing at a rate of 48% annually and will reach 76.5 million units by 2020. Audio demand will be the response to our collective yearning for less screen time and our desire for the nuances and tones that voice provides. Voice notes are becoming widespread in messaging apps and podcasts continue to gain traction.”


12. Caio Bersot, Content and PR Specialist at EnergyRates

“AI and VR will become each time more present in our lives.. As media channels and audiences become more segmented, we can expect to see a single brand having different faces and unique approaches depending on who they're talking to. The way your brand will be seen will change according to the audience. We already can see companies doing that by having entirely different behaviours on TV and social media. As VR and AI evolve, this custom way of communicating will become a strong trend in media.”


13. Ashley Lomelin, PR Manager at Allegro

“Digital Wallets. It doesn't take much to see that Social Media has truly changed the way our communities interact and look to trends. And now they are solidifying their sales by incorporating an ecommerce platform. This trend, along with the downfall of many brick-and-mortar stores, are pushing our society toward online shopping more than ever. Digital wallets, and the banks and rewards programs that are already using them, will gain popularity directly related to the rise on online, and social media, shopping.”

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About Sam Mire

Sam is a Market Research Analyst at Disruptor Daily. He's a trained journalist with experience in the field of disruptive technology. He’s versed in the impact that blockchain technology is having on industries of today, from healthcare to cannabis. He’s written extensively on the individuals and companies shaping the future of tech, working directly with many of them to advance their vision. Sam is known for writing work that brings value to industry professionals and the generally curious – as well as an occasional smile to the face.

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