Augmented + Virtual Reality (AR/VR) Industries News

Mapbox Acquires Activity Tracking App Fitness AR to deepen focus on Augmented Reality

Mapbox is increasingly shifting efforts to Augmented Reality as they believe the technology is going to be bigger than the browser and mobile.

Mapbox Acquires Activity Tracking App Fitness AR to deepen focus on Augmented Reality 01/12/2017
Mapbox acquires activity tracking app Fitness AR to deepen focus on AR

Photo Credit: Fitness AR

Open-source mapping platform Mapbox today announced it has acquired augmented reality activity tracking app Fitness AR.

As part of the acquisition Fitness AR creator Adam Debreczeni and Eric Florenzano will join Mapbox to help build out a team of talented designers and developers to create practical AR applications in travel, weather, fitness, sports and gaming sectors.

Debreczeni and Florenzano will apply the learnings from building consumer applications for AR and VR, to help build new experiences using Mapbox's flexible location platform accelerating Mapbox’s plans to build futuristic interactive experiences using AR.

The company feels this will be critical to their games and mobile apps, but also will enhance their AR guided navigation and enterprise data visualizations.

Mapbox is increasingly shifting efforts to AR as they believe the technology is going to be bigger than the browser and bigger than mobile. The 7-year-old company has been making moves in the AR space recently.

Earlier this month, they acquired startup Mapdata to help it expand further into building augmented reality maps. Fitness AR is not Mapbox's first acquisition of a fitness app as they acquired passive fitness tracking app Human last year.

The Fitness AR acquisition allows Mapbox, the mapping and location platform for developers, to show the world what is possible if real-time location data and AR is mixed. Mapbox will continue to update activity tracking app, which will now be free as of today, dropping its $2.99 price.

Launched in September, activity tracking app, which allows users to view runs, hikes or cycling routes from Strava superimposed on a 3D map of the terrain in AR on an iPhone or iPad, was among the first ARKit-enabled apps and was featured by Apple early on.

Founded in 2010, Mapbox has over 300 employees with global locations in San Francisco, Washington, D.C., Bangalore, Berlin, Helsinki, Minsk, and Shanghai.

The startup, which has raised more than $227 million, provides a global map, real-time traffic, location search and navigation via APIs and SDKs. Its services power industry leaders such as CNN, IBM, General Electric, SnapChat, Mastercard, among others.

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