Technologies

IRYStec: the Montreal Startup Building the Future of Display Technology

An interview with Tara Akhavan, Afsoon Soudi, and Simon Morris.

IRYStec: the Montreal Startup Building the Future of Display Technology 27/11/2017

Founder of Disruptor Daily. Serial Entrepreneur. Passionate about all-things disruption.

This post is part of our Future of Everything series where we interview the leading founders and executives on the front lines of their industry to get a better understanding of what problems the industry is facing, what trends are taking place, and what the future looks like.

The following is an interview we recently had with IRYStec executives Tara Akhavan, Afsoon Soudi, and Simon Morris.

1. What's the history of IRYStec? Where and how did you begin?

IRYStec goes back to 2013, when Tara Akhavan, a second-year PhD student attending the Vienna University of Technology, was presenting at a conference around high dynamic range (HDR), where her work caught the eye of who would be the company's first investor, Montreal-based TandemLaunch.

TandemLaunch enticed Akhavan to go to Montreal and build a small team to develop this technology to make digital displays healthier. From there, intellectual property was developed, and she brought on Afsoon Soudi as cofounder and VP of research and development. “I had a software background, and I wanted a complimentary co-founder on the hardware side.” Toward the incubation process, IRYStec brought on Simon Morris , CEO, and final co-founder to handle the business aspects. “We knew we wanted a more senior person, and I wanted to focus on technology strategy.

2. What specific problem does IRYStec solve? Who are you solving it for?

The world's leading mobile handset makers, automotive OEMs and Tier-1s look to IRYStec to help them solve their most challenging display issues. Those issues include reducing system power, developing safer and healthier display solutions and personalizing the display experience. IRYStec provides a Perceptual Display Platform that addresses these key issues enabling its customers to have a competitive edge driving increased demand for their display based products

3. What is your solution to their problem?

Two main markets; Mobile devices & automotive

IRYStec's MOBILEvue solution resolves three display issues that confront users of mobile devices; namely, suboptimal content visibility, eye strain, and frequent recharging. MOBILEvue enhances the performance of mobile phones, tablets, laptops, TVs and virtual reality devices by reducing display power and by reducing excessive luminance while maintaining readability and improving viewing comfort.

MOBILEvue key Benefits

  1. Improve display Visibility
  2. Reduced eye strain & fatigue
  3. Reduced battery consumption
  4. A platform approach to add more features like age based adjustment of content to  continuously improve the display reading experience.
  5. A reliable software solution that enables rapid low cost integration of new features. OS and GPU agnostic.

Automotive displays are viewed under rapidly varying lighting conditions. Drivers strain to see and correctly interpret the content in these extreme conditions because our eyes see colour and contrast differently depending on ambient light, age and other factors. IRYStec Perceptual Display Platform (PDP) addresses this perceptual challenge. IRYStec’s PDP offering can help sell more vehicles and help maintain higher profit margins by providing:

DRIVEvue key Benefits 

  1. Improved readability in bright light driving conditions, reducing driver display dwell time and increasing driver safety.
  2. Improved readability in dark driving conditions, reducing the cabin brightness and reducing the impact on driver's night vision increasing safety
  3. Reduced display brightness of 50%+, reducing power and heat, prolonging the life of the display panel and reducing battery drain for electric vehicles.
  4. A platform approach to add more features like age based adjustment of content to continuously improve the display reading experience.
  5. A reliable software solution that enables rapid low cost integration of new features. OS and GPU agnostic.

IRYStec's DRIVEvue is a safety feature: straining to read the screen takes a driver's eyes off the road. This application is designed to improve the readability of automotive displays in bright and dark driving conditions, so that the length of time that a driver's gaze is fixated on the display (dwell time) can be reduced by 60-70%.

4. How big of an opportunity is this? (Market size, statistics, potential, etc.)

It’s a growing market, in 2015 the display industry brought in $100 billion which is expected to grow to $150 Billion in 2020. 

5. What's the future of display technology? 

IRYStec is a dynamic tech startup based out of Montreal, with the goal of changing the way we experience displays to a healthier alternative. Because of the smartphone revolution, younger age groups are exposed to screens earlier, and often used for educational purposes in early childhood development. Due to the well-documented risks and dangers surrounding the prolonged viewing of screens, IRYStec has developed a solution for this very real and challenging issue facing our future generations.

Because displays are viewed under rapidly varying lighting conditions. People often strain to see and correctly interpret the content in these extreme conditions because our eyes see colour and contrast differently depending on ambient light, age and other factors. IRYStec Perceptual Display Platform (PDP) addresses this perceptual challenge.

Through its eye friendly perceptual software, IRYStec is advancing display technology for mobile, automotive, virtual reality and mobile app markets. Refining the viewing experience by reducing eye strain, improving visibility, increasing safety for drivers and saving power on any display-based devices.

With IRYStec’s software deployed into these markets, harmful side effects from overviewing such as insomnia, eye strain and fatigue can be significantly reduced.

Founder of Disruptor Daily. Serial Entrepreneur. Passionate about all-things disruption.

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