Marketing technology company, Integrate, which is co-founded and led by former world champion skier and football star, Jeremy Bloom, has recently received $8 million in equity funding. The round was led by new investor, Iron Gate Capital, along with participation by Comcast Ventures, Foundry Group, High Alpha, Liberty Global Ventures, Dan Springer, and Scott Dorsey.
Integrate offers a product that exists as a centralized console for managing campaigns. Marketers can use the dashboard to pan and set budgets for a broad range of outreach, including media partnerships, webinars, and customer conferences. It also allows the ability to coordinate how an organization buys leads from market intelligence providers.
When there is a new lead, Integrate will verify the contact information and check other information to determine if it meets internal standards. Those that come back invalid are sent back for revision. Those that are approved can be easily synchronized to an organization’s customer relationship and marketing platforms due to built-in connectors.
The workflow is then available for review through the management console. Despite having a healthy dose of competition in the marketing automation industry, Integrate’s platform has had good success. The subscription revenue has nearly tripled in the last year with subscribers including Dell Technologies Inc., Salesforce.com Inc, and other technology giants.
Iron Gate Capital is a venture capital group launched in 2005 to meet needs of individual investors seeking access to a professionally managed source of private equity investments. Other recent investments include Bamba in February of this year and Central Logic in August of 2016.
Comcast Ventures acts as the venture capital affiliate of Comcast Corporation. It consists of the NBC Universal Peacock Equity Fund and Comcast Interactive Capital. The organization invests mainly in advertising, marketing, and software startups.
Foundry Group is a venture capital firm with a focus on early-stage technology startups. They do seed, early-stage venture and late-stage venture investments. They largely participate in the enterprise software, advertising, hardware, software, fund of funds, and marketplace sectors.
High Alpha consists of High Alpha Studio and High Alpha Seed. They largely work with startups in an enterprise, enterprise software, and SaaS. They have recently invested in Fuzic Media and Quantifi.
Liberty Global Ventures is an investment fund owned by Liberty Global, a major cable company outside of the United States. They invest in the games, software, and video sectors.
Dan Springer is the CEO and on the Board of Directors of Responsys since 2004. He was also the Managing Director of Modern Media and responsible for the agency’s western U.S. operations.
Scott Dorsey is a Managing Partner at High Alpha. He is also a co-founder of Exact Target, which powers cross-channel interactive marketing campaigns on email, social media, and mobile, for many of the largest brands on a global level.
Integrate plans to use the funding from this series to keep the momentum growing and expanding. Their total funding now rests at $37 million.