Facebook today announced a new suite of AR tools for Messenger called ‘World Effects.'
The new AR tools build on Facebook’s existing AR features. The purpose is to make Messenger more interactive by leveraging the sophisticated computer vision capabilities of smartphones.
It lets users drop real-time 3D objects into photos or videos within the camera frame.
The first set of world effects include word bubbles with predetermined messages like “love,” “heart,” and “miss you, a floating heart, an arrow, a 3D robot, and unicorn.
Facebook wants to make Messenger as playful and multifaceted to users as possible to lure away some of Snap’s younger user base as they did with Instagram Stories.
Actually, Facebook is not only competing with Snapchat. Google and Apple have both launched their own AR platforms fusing new AR features within their respective mobile apps and services.
Facebook is also trying to close the AR gap to Snapchat with the help of an army of third-party developers.
Facebook is allowing all developers to start building AR experiences for ‘World Effects’ and its AR Camera Effects platform, eight months after debuting it.
AR Studio becomes available to all third-party developers today in open beta for them to start building out a competitive app store.
World Effects creation will open up in the next few days for use on Facebook and Messenger.
By opening up AR Studio Facebook is taking a step towards making AR more ubiquitous so that developers, brands, and creators can build and share amazing AR experiences.
With this, Facebook, who has been operating a developer platform for over a decade fostering a huge community of coders, can take advantage of Snapchat’s reluctance to fully embrace third-party AR content.
Facebook has been working with more than 2,000 brands, publishers, and artists to make AR experiences since launching the Camera Effects platform.