Episode 72: Giving Consumers Power Over Their Data [Podcast]

  • 22 June 2019
  • Blockchain Disruption

Episode 72 - Giving Consumers Power Over Their Data - Blockchain Disruption

If you’re focused on digital media, there’s no better place to be stationed than Los Angeles. It’s no coincidence that SRAX, and their COO Kristoffer Nelson have laid their roots in LA, making connections in the crypto world that have helped advance their mission.

What is that mission? SRAX’s digital marketing, consumer data management and distribution technology platform is powered by blockchain technology. Their aim is to allow consumers greater power over their data — to protect or sell, however they please.

In this episode, Kristoffer shares insight into the state of blockchain in digital media, and how SRAX is differentiating themselves from the pack. Listen for a firsthand look into blockchain’s impact on the media landscape.

About Kristoffer Nelson: Kristoffer Nelson is the COO and Director of SRAX and principal for BIGtoken. As a founding team member, Kristoffer has been pivotal in growing SRAX into a multinational digital marketing and data management platform company listed on Nasdaq.With over 15 years of technology and creative business experience, Kristoffer has been a guest speaker for Loyola Marymount University among other academic institutions, the National Association of Broadcasters, the IAB and numerous other professional and media organizations.

What you will learn in this episode:

  • How blockchain is and will impact digital media marketing.
  • How BIG Token will lend accuracy to consumer targeting.
  • How Web 2.0 leaves data vulnerable, and how SRAX aims to secure that data.

Resources mentioned:

SRAX: www.SRAX.com

Twitter: @srax_digital

Kristoffer Nelson's Twitter: @toffernelson

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About Blockchain Disruption

Disruptor Daily's Podcast dedicated to interviewing the world's top thought leaders on practical use cases for blockchain technology.