Advertisers use your data every day. They also make money while doing it. Why don't you get a cut? In this interview, serial entrepreneur Neil Sweeney shares that most individual consumer data profiles are worth $200 a month for advertisers (despite Mark Zuckerberg's claim that they're only worth 10 cents to developers). Since free platforms can make a killing from sharing their users' data with advertisers, the question remains, is the user getting a fair deal? We'd be willing to bet that most people wouldn't pay $200 a month for most personal SaaS or social networks, so it seems reasonable that they should get a cut of the profits to keep participating on various data collection platforms.
Killi is a blockchain platform working to bridge the gap between consumers and advertisers, to help consumers benefit financially from the use of their data. Throughout the interview, Neil and I discuss how blockchain will disrupt existing advertising paradigms, why they should be disrupted, and what the future looks like. If you think you should get paid when advertisers use your personal data, or you're an advertiser wondering how blockchain might change your business, this one is a must listen!
What you will learn in this episode:
- How blockchain can disrupt advertisers’ use of consumer data.
- How you can start earning from the use of your personal data.
- What the future of data sharing and attribution looks like in a decentralized market.
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