Yurii Romanov/123RF

Episode 18: Special Interview With ConsenSys CMO Amanda Gutterman – Marketing Ethereum [Podcast]

  • 28 November 2018
  • Blockchain Disruption

EP.18 Special Interview. Amanda Gutterman, ConsenSys CMO on Marketing Ethereum

If you follow blockchain innovation, or the Ethereum ecosystem, you know about ConsenSys. As one of the biggest firms driving innovation in blockchain and dApps, ConsenSys is at the center of tons of practical use cases for the technology. Amanda Gutterman is the Chief Marketing Officer for ConsenSys, and she's been at the center of marketing use cases for the Ethereum blockchain, and launching conferences like Ethereal to advance the community. Amanda is a skilled marketer and communicator who knows what it takes to distill difficult concepts into exciting stories of disruption.

Amanda took some time to sit down with us and share what it's been like leading marketing at one of the world's leading blockchain companies, and what she thinks is necessary to drive adoption for the numerous use cases we discuss regularly on this show. A few primary takeaways are that we need better user experiences, and apps that run blockchain solutions in the background without the user needing to think about the concept of decentralization. If you're interested in what it takes to convince people of the importance of blockchain disruption, definitely listen to this episode!

What you will learn in this episode:

  • Insight into ConsenSys’ trajectory and the factors behind their enormous growth in the blockchain world.
  • How to market disruptive technologies that are difficult for people to understand.
  • What exciting things are happening in the growing Ethereum ecosystem.

Resources mentioned:

ConsenSys: www.ConsenSys.net

Amanda Gutterman:  @amandagutterman

Ethereal Summit: www.EtherealSummit.com

Past Related Episodes:

Episode 9: How Blockchain Can Restore the Trust in Media

Episode 11: Expanding Blockchain Innovation, One City at a Time 

Episode 17: Tokenizing Real Estate to Create Fractional Ownership Models 

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About Blockchain Disruption

Disruptor Daily's Podcast dedicated to interviewing the world's top thought leaders on practical use cases for blockchain technology.