If you follow blockchain innovation, or the Ethereum ecosystem, you know about ConsenSys. As one of the biggest firms driving innovation in blockchain and dApps, ConsenSys is at the center of tons of practical use cases for the technology. Amanda Gutterman is the Chief Marketing Officer for ConsenSys, and she's been at the center of marketing use cases for the Ethereum blockchain, and launching conferences like Ethereal to advance the community. Amanda is a skilled marketer and communicator who knows what it takes to distill difficult concepts into exciting stories of disruption.
Amanda took some time to sit down with us and share what it's been like leading marketing at one of the world's leading blockchain companies, and what she thinks is necessary to drive adoption for the numerous use cases we discuss regularly on this show. A few primary takeaways are that we need better user experiences, and apps that run blockchain solutions in the background without the user needing to think about the concept of decentralization. If you're interested in what it takes to convince people of the importance of blockchain disruption, definitely listen to this episode!
What you will learn in this episode:
- Insight into ConsenSys’ trajectory and the factors behind their enormous growth in the blockchain world.
- How to market disruptive technologies that are difficult for people to understand.
- What exciting things are happening in the growing Ethereum ecosystem.
Amanda Gutterman: @amandagutterman
Ethereal Summit: www.EtherealSummit.com
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