The Business of Virtual Reality: 5 Industries Leading the WebVR Charge

  • 12 September 2017
  • Expert Insights

The introduction of virtual reality (VR) has not only added depth to how we see the world around us, but also to the endless possibilities of future worlds and experiences we have yet to construct. Although inventors have been toying with the idea of VR as early as the 1800s, with panoramic paintings and stereoscopic photographs, which are used today as the basis for Google Cardboard and other low-cost head mounted displays (HMD), VR as we know it was introduced in the 1960s with the invention of the first HMD.

Since then, we have made massive leaps and bounds in VR development and technology, however, there are still barriers for mainstream VR adoption. The solution – WebVR, which is making VR even more accessible to businesses and consumers by using the Web as the main conduit – something nearly everyone has access to.

Vizor 360 Beta

Regardless of the industry, more and more businesses are rushing to create immersive content to help connect with potential customers in the ever-changing digital world. Businesses are finding they can have a deeper, more emotionally engaging relationship with customers by moving into the virtual and augmented reality (AR) space; not to mention they also stand to make a profit from this type of interaction.

Here are five Industries forward-thinking industries that have adopted WebVR to their benefit:

1. Broadcast News

360-degree images and video content can make the storytelling aspect of news more immersive, helping add an extra layer of depth and empathy to news coverage.

2. Education

Show and tell takes on new meaning with WebVR. Utilizing virtual lectures and materials, students can learn using visual aids that will help clarify and bring life to the material they learn.

3. Construction & Real estate

Among the first professionals to use VR, real estate agents and property developers can take clients from all over the world through virtual tours of existing or yet-to-be-realized spaces, without them having to physically be there.


4. Tourism

Travelers can be transported to faraway places without having to even pack a bag! WebVR is particularly valuable for the hospitality industry, which relies on this technology to offer potential guests a glimpse at hotel and vacation rental properties.

5. Gaming

Gamers can experience virtual reality previews and interactive walkthroughs of their favorite games, or share VR screenshots of their favorite gaming moments.

Though the potential of WebVR has not yet been fully realized, the industries listed above are trailblazers in harnessing its power to not only enhance the end user experience but also advance their fields as a whole. Additionally, the growth of WebVR is indicative of the overall state of mainstream VR adoption and can be viewed as a driving force in market penetration.

About the author

Anna Rosa is the chief operations officer and co-founder of Vizor, a platform for creating and sharing virtual reality (VR) content including 360-degree tours, immersive stories, virtual visits and WebVR experiences. She currently leads and oversees Vizor’s financial operations and business development efforts in the U.S. Having three startups under her belt and a decade of experience from digital travel and advertising agencies, Anna Rosa is familiar with key VR influencers and can provide in-depth insight on the trends within the VR space.

Anna Rosa received her undergraduate degree from Helsinki School of Economics and a Master in Cultural Productions from the University of Barcelona. She also speaks nine languages, four of them being English, French, Spanish and Italian, fluently.

Anna Rosa is a mother of two, enjoys cooking vegetarian dishes and is a fan of Jamaican dancehall culture.

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