This post is part of our new Future of Marketing series which interviews the leading founders and executives who are on the front lines of the industry to get a better understanding of what problems the industry is facing, what trends are taking place, and what the future looks like.
1. What's the history of Brandzooka? Where and how did you begin?
AB: I was lucky to come up in advertising at a time when Apple and Adobe democratized the tools for print advertising and eventually video as well. That gave small, scrappy startups like CP+B the tools to take on the big agencies and kick some ass.
I left when I was sick of working for huge brands and wanted to get back to the small disruptive side of business. I’m sure I’m like most people in that I have a lot of ideas. Most of them are dumb. A lot never come up again. And a small few I can’t seem to drop. This was like that but I’m an investor/advisor only and not a day to day operator, so I have to wait for the startup gods to send me a talented and like-minded team. Aquiles and Kelly applied to Boomtown with an idea for a simple video editor and I pitched them what I’d been thinking. Thirty days later they were running with it at Mach speed.
2. What specific problem does Brandzooka solve? Who are you solving it for?
AB: Media has yet to be democratized, but the backbone of programmatic can allow a small advertiser with a small budget to compete for the same customer as the big advertiser with the big budget and win. The only thing missing has been a seat at the table. Brandzooka is that seat at the table and that really hits home for me. We see small advertisers and small agencies building their businesses on the platform in the same way I built my agency by taking early advantage of a tool that’s leveling the playing field.
At the end of the day, we bring power to the user by taking targeting and media that was traditionally unattainable for all but the largest advertisers and giving it to anybody and everybody with as little as 50 bucks for a budget.
3. What is your solution to their problem?
AB: We take all the jargon and technical mumbo jumbo and translate it into plain English and then automate the rest.
4. How is video changing the online marketing industry?
AB: Video is becoming the only online marketing industry that matters. The rate video use and engagement has increased in the last decade is astronomical. Brands recognize that now. They’re learning to churn out content and looking for every possible route to get video in front of their consumers.
5. What's the future of video advertising?
AB: What happens when anybody can put their video ads and TV commercials on the NYT, TBS, WSJ, etc, and they can do it from their laptop or phone? I don’t exactly know – but we’re finally about to find out.