Brain Enhancement Industry is a Major Startup Opportunity

  • 8 May 2017
  • Disruptor Daily

People have wondered for years–what would I do if I was smarter? Many of us have dreamed of creating mind-blowing inventions and world-changing scientific breakthroughs.

Movies like Limitless really compound that desire and make us yearn for a one-step, quick solution to combat brain fatigue and release our inner genius.

While the exact scenario of Limitless is farther off, the industry of brain enhancements is growing rapidly.

In fact, just one small niche in brain enhancement called nootropics, often referred to as “smart drugs,” is poised to expand at a rate of 17.9% CAGR to reach over $6 billion by 2024 according to Credence Research.

Nootropics are the closest equivalent to the smart pill in Limitless and offer effects that range from focus to memory retention to reduced anxiety. For a list of starter nootropics, check out the Top 10 Nootropics for Beginners for Anxiety and Entrepreneurs.

For entrepreneurs, the nootropics industry opens a lot of possibility for profit due to the legal nature of the substances and their well sought after effects.

Although many diehard nootropic fans are fine with weighing powders and encapsulating it themselves to create a custom combination, or “stack,” many general users do not have time for such tasks.

Nootropic sellers often create blends of different nootropics intended for specific purposes such as focus or learning. They then brand these items to sell to specific markets.

Beyond drugs, other brain enhancement techniques are also on the rise including electrical stimulation solutions.

Electrical stimulation can improve working memory and may soon be used to treat victims of traumatic brain injury and stroke, according to Medical News Today.

Brain stimulation can also be used to enhance creativity and enhance job performance by military personnel.

As Kevin Bullis at the MIT Review explains, we may have a better understanding of how modern consumer-level brain stimulation devices work compared to older and reportedly less effective tDCS devices.

This understanding comes from new companies such as Thync who offers electric brain stimulation that customers can perform themselves in the comfort of their own homes.


Thync offers all the devices necessary to facilitate brain stimulation using electrical currents to induce mood changes. Their subscription service offers electrical programs to enhance sleep and relaxation using a device that has undergone over 5000 test sessions and appeared on outlets such as CNN.


Devices, pills, and other yet undiscovered methods of enhancing brain function are an open door for clever entrepreneurs. Especially in our demanding world where data and ideas are our currency and our technology is improving at mind-blowing rates, extra focus and motivation can gain someone a major edge thus driving significant demand.


Have you ever tried brain enhancement? If you haven't, would you? Let us know in the comments below!

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