This interview is part of our new Blockchain In The Travel Industry series, where we interview the world's leading thought leaders on the front lines of the intersections between blockchain and travel.
In this interview we speak with Ziga Luksa, CEO and Co-founder of Futourist, to understand how his company is using blockchain and what the future of the industry holds.
1. What’s the story behind Futourist? Why and how did you begin?
ZL: The idea of Futourist began in 2017 when Nino (my co-founder) and I were trying to find a system, that would reward users for sharing their content on social platforms. We soon realized that all platforms in the content industry were much the same. They would provide a “free” place to share content for users, and on the other hand, monetize this same content to make enormous profits, that would stay inside of the company. We started to dig dipper, into the content industry and found even more stunning facts. We found out that the most influential and spread information on the internet were reviews – they have amazing power on daily decision making and most importantly, are directly related to business revenue. A simple one-star increase rating, for example on Yelp, leads up to 5-9% increase in business revenue. And that was just the tip of the iceberg. People tend to trust travel reviews as much as any personal recommendation and when they travel, they depend on reviews. So people, sharing reviews are actually doing two things – helping others to decide and helping businesses to increase revenue. And because of that, we believe that they should be rewarded.
This is why we have created Futourist. The first, complete eco-system based on reviews that would bring win-win-win situation for users, content creators, and businesses. Users would look at much better, relevant content, content creators would receive a reward for their help and on the third part, businesses would get access to the first business interface, where they would be able to communicate with their users, create special offers for them and see the daily analytics of the business place.
Developing such a complex system takes time and a lot of thinking, but so far, we are very satisfied with our progress.
2. Please describe your use case and how Futourist uses blockchain:
ZL: We have already tested our blockchain rewarding system, that rewards each and every user for sharing content. Blockchain enables us to reward thousands of users in a matter of minutes, and is, on the other hand, completely transparent. Also, smart contact in our case serves as a protector to both users and businesses. We are using a complex mathematical principle that solves the amount of reward given to each content creator, which means that better quality content will, of course, be rewarded more.
3. Could you share a specific customer/user that benefits from what you offer? What has your service done for them?
ZL: All content creators, that upload content on our platform are rewarded. For example, influencers on other platforms must arrange collaborations with companies one on one, but we wanted to build a system inside of the platform, that would solve this issue of rewarding for users. They would simply upload the review, and receive the reward for this.
4. What other blockchain use cases in the travel industry are you excited about?
ZL: We are really excited about travel insurance use case and potentially open database for travel accommodation on the blockchain.
5. Where will Futourist be in five years?
ZL: We believe we will spread our platform at least in Europe and users, content creators and businesses will benefit from our platform. We are happy to see also some of the biggest platforms in the world, like Facebook, are starting to realise that content is the “king” and that people who share content should be rewarded. As I would often say, we believe the future of traveling will put human first once again – but not because technology would not progress, but because we will once again use the technology to cater us, instead of seeing people only as a monetization tool.