This interview is part of our new Blockchain In Music series, where we interview the world's leading thought leaders on the front lines of the intersections between blockchain and music.
In this interview we speak with Vasja Veber, Co-founder of Viberate, to understand how his company is using blockchain to transform the music business, and what the future of the industry holds.
1. What’s the story behind Viberate? Why and how did you begin?
VV: The company was founded by a world-famous techno DJ UMEK and his two managers. We wanted to start tracking the online popularity of musicians and build the global database of artists, venues and events. The idea was to create a set of tools for music professionals, enable easier discovery of musicians and in the end connect musicians with event organizers.
2. Please describe your use case and how Viberate uses blockchain:
VV: We use our token to fuel the growth of the database and contributors can earn VIB by helping us build and maintain the database. At the same time we are working on introducing more advanced blockchain features with the first one in line being a decentralized database of musicians, where musicians will have control over the content they want on their profiles and they will be able to share their online identity with external services with everything being pushed directly through the blockchain, without the need of a trusted source in between. This way musicians will control what other services publish (like their latest photos, gig dates, hot tracks etc.) and for how long they can have it online. A great service for ticket vendors and streaming services.
3. Could you share a specific customer/user that benefits from what you offer? What has your service done for them?
VV: Viberate currently operates as a kind of IMDB for music. Visitors can discover new artists or track their favorites to always be up to date with what they do and where they play. The database also serves as a source for building all kinds of music-related apps and the first one we launched is called Viberate Tonight, which is an intelligent nightlife guide that learns about your music taste and offers you events that fit you.
4. What other blockchain use cases in the music industry are you excited about?
VV: As the blockchain industry evolves, we will introduce new use cases, with the main one being an online booking system that utilizes smart contracts and blockchain-based escrow services that will allow musicians to get bookings, secure payments and sell more gigs.
5. Where will Viberate be in five years?
VV: Our main vision is to become a standard in the music industry and that every musician in the world will have to have their updated Viberate profile.