Airbitz Rebrands As Edge: Securing Digital Assets Shouldn’t Be So Hard

  • 19 February 2018
  • Sam Mire

Airbitz is a company that developed significant cache in the crypto community. While offering the traditional fare that most crypto wallets do, the Airbitz wallet also brought innovative techniques to the table. Now, Airbitz is bringing its expertise and good reputation into its scion, re-branding as Edge.

Created in 2013, Airbitz was established as a bitcoin wallet, but its interface contained a merchant directory which helped define the brand’s multiplicity of use. The Bitcoin directory allowed Airbitz users to store and spend their cryptocurrencies using a single platform. Airbitz will transfer its user-friendly platform, including the Airbitz wallet, to the new Edge service.

CEO and co-founder of both Airbitz and Edge, Paul Puey, sees the re-brand as a natural progression as crypto security has achieved heightened importance with cryptocurrency’s sky-high notoriety. Edge is, first and foremost, a brand predicated on keeping the investments its users put into any platform safe and secure.

Puey made his bones as the founder and CEO of ‘blockchain-inspired, decentralized, open-source, zero-knowledge, global information security solution’ EdgeSecure, and he has now shortened the name while keeping the underlying goal and high-quality services the same. That goal is “securing the edges”, or making sure that the data input into a given device, rather than the mere platform it is put into, is secure.

People and their devices are what we are trying to secure, Puey told Bitcoin Magazine. That’s where the term Edge comes from — before a user’s data ends up on their device, goes out to a network, goes onto a server — the encryption of that data happens first, as we say, ‘on the edges.

It’s not simply a re-branding of Airbitz, according to Puey. It’s an expansion into the greater realm of cryptocurrency security. And, Edge aims to cut to the core of cryptocurrency insecurity to help root out the increasing issue of crypto theft. By encrypting and automatically backing up the data of Edge’s users, Puey aims to ensure that, regardless of which platform you plan to use, your currency is safe. Further, the use of ‘one-touch, two-factor’ encryption adds another layer of security.

Combined, the security features that Edge will now offer means that it will be a cut above run-of-the-mill wallets and platforms where your investment is essentially left up for grabs.

In the next 3–5 years, we should actually see a trend where users will seek out what I call Edge-secured apps, where people can control their own data, Puey said. These encryption and Edge solutions will be invisible to those using the app, which will go a long way toward enhancing user experience along with security and privacy.

Edge is already far ahead of the curve.

About Sam Mire

Data journalist and market research analyst focused on emerging technology, trends, and ideas.