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AI in Marketing: 10 Companies to Watch in 2018

  • 13 October 2017
  • Jodi Hillman

Marketers are learning innovative ways to incorporate AI into their companies to produce data, generate content, and better-targeted ads. Chatbots are pretty well integrated with the marketing world, but there are many more uses for AI in marketing. Check out how it is disrupting the industry.


Voltari

Voltari was founded in 2001 and has headquarters in New York. The company provides predictive analytics, mobile merchandising, mobile marketing, and mobile advertising solutions. The data management platform identifies and targets audiences based on their interests and preferences. Voltari also offers a consulting service to analyze the effectiveness of existing solutions and recommends programs to enhance subscriber’s experiences.


Lattice Engines

Located in San Mateo, Lattice Engines has received $64.7 million after four rounds of funding. The company puts out applications that predict who will buy what product and at what time. They combine signals and machine learning to predict sales performance. Lattice Engines is used by companies like Staples, Dell, and SunTrust Bank. The platform is built on an advanced architecture that can provide real-time scoring and model performance for an optimized experience.


Convertro

Founded in 2005, Convertro is in Santa Monica and was acquired by AOL in 2014. The company created a marketing optimization platform that keeps track of ROI and tracks marketing touchpoints across several types of media. Convertro uses algorithmic attribution models that combine marketing cost and conversion data with customer marketing.  The technology allows for flexibility and optimization across all marketing channels.


Flok

Flok is located in New York and was founded in 2011. The company provides businesses with solutions to better connect customers and merchants. The platform offers chatbots, automated messaging, proximity campaigns, human-assisted AI and customer management services. They have locations in over five countries and partner with retailers like Banana Republic.


Influential

Located in Las Vegas, Influential has received $16 million after four rounds of funding. The company is an AI influencer in technology and a partner of IBM Watson. Influential’s app is on highly engaged users on YouTube, Twitter, Snapchat, Instagram, and Facebook to reach over five billion users. Brands are able to make a digital media buy on the app’s in-demo impression guarantee. The company runs campaigns for brands like General Mills, Coca-Cola, Fox TV, Kia Motors, and Sony Pictures.


Post Intelligence

Founded in 2010, Post Intelligence is located in San Francisco and has received $11.23 million after three rounds of funding. The company is an AI-based social media assistant to help maximize value through social content. The platform makes it simple to launch a campaign, drive users to the campaign, and get millions of likes. Post Intelligence aims to bring big-data and machine learning to social advertising and publishing.


MindLytiX

MindLytiX is located in Paris and has received $1.4 million after one round of funding. The company offers an advertising and marketing data platform.  MindLytiX provides a platform that combines natural language, real-time data analysis, and AI to create up-to-date consumer profiles. The technology covers all connected consumers whether they are in the digital or physical world.


GlimpzIt

Located in San Francisco, GlimpzIt has received $1.1 million after one round of funding. The company provides a machine-learning platform for marketers. The platform analyzes unstructured data to create marketing content that appeals to customers on an emotional level. GlimpzIt creates content based on your audience, whether it is text, pictures, or videos. It can also run sweepstakes and contests without any intervention.


Aiden

Founded in 2016, Aiden.ai has received $750k seed funding. The company is located in London and offers an AI virtual colleague for marketers to help them make better decisions when it comes to managing their digital ad spend. The AI does not require any setup, understands and responds in plain English like a colleague would. If something needs attention, Aiden will send a timely notification to the marketer,  so data they no longer have FOMO (Fear Of Missing Out).

Team – Aiden.ai

The platform allows marketers to query their marketing data in natural language,  provide a sidekick that can inform them of anomalies in real time, and eventually, spend their budget more efficiently.


dristi.ai

dristi.ai is located in San Jose and has received $1 million after two rounds of funding. The company offers an AI-driven marketing, distribution, and intelligent sales platform for advertisers and premium media. The apps created by dristi.ai give insights about behaviors, traits, and preferences of their audiences to better optimize marketing, distribution, and sales strategies. The company provides a marketing advisor, research assistant, and sales advisor for strategic planning.

About Jodi Hillman

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