This interview is part of our new AI in Education series, where we interview the world's top thought leaders on the front lines of the intersections between AI and education.
In this interview, we speak with Cooper Jones, co-founder and CEO of Rah Rah,to understand how his company is using AI to transform education, and what the future of the education industry holds.
1. What's the story behind Rah Rah? Why and how did you begin?
CJ: Rah Rah originally began as a Wellness Technology company focused on the higher education space. Not long after launching, we realized that there was a larger issue at hand that would inherently affect the value of our Wellness Platform. Student Affairs today consists of a myriad of siloed systems for students, creating a bumpy experience. Rather than building to be one of the many systems, we’ve opted to create one, integrated Student Life System (SLS). Today Rah Rah is leveraging AI to truly simplify a student's life on and off campus.
2. Please describe your use case and how Rah Rah uses artificial intelligence:
CJ: Rah Rah uses AI to become a “way-finder” for students, both literally and figuratively. AI-driven features include:
- A live map feature will help them navigate campus and give them suggestions for campus resources and events based on their schedule, location, and preferences.
- Combining factors like historical event attendance, major, and clubs joined, our AI will be able to help students connect more deeply to their interests by recommending campus events and activities
3. Could you share a specific customer/user that benefits from what you offer? What has Rah Rah done for them?
CJ: Universities tend to have limited tracks to success for non-mainstream interests. Rah Rah will help students with more specific or unique interests to dig deeper into their interests and find clubs and events that are relevant to them.
Universities currently only use surveys and qualitative methods to measure the effectiveness of their programming and overall efforts. By leveraging AI/ML, Rah Rah will allow universities to see insights never made available to them before, and in real-time. Some examples include deep insight on a campus’s “pulse” in real-time and predictive analytics to provide best practices for specific cohorts of students.