Yodrak Thaketsree/123RF

9 Companies Using Mobile Commerce to Disrupt the Agriculture Industry

  • 5 February 2018
  • Amanda Shiffler

Mobile commerce is the selling and purchasing of goods through wireless handheld devices such smartphones and tablets. With cellular phones acting as such an invaluable part of our lives now, it’s no surprise to learn that almost one-third of all purchases in the United States are completed on a cell phone. We are spending more and more time on our phones, using them for activities more than ever before. Keeping that in mind the extent to which mobile-commerce is growing is quite striking; data shows that its growth greatly eclipses that of other online shopping and agricultural marketplaces are no exception. Mobile commerce is also quickly gaining traction amongst agriculture commodities, allowing farmers to quickly buy and sell products using no more than their mobile phone.


A farm to shelf marketplace connecting small farmers to commercial produce buyers, online, anywhere and anytime.

Aggrigator brings together an aggregate system, highly fragmented within its sectors, to create a viable fresh produce supply chain capable of servicing large demand markets.

How it works – Aggrigator

The online marketplace facilitates and simplifies the process of finding fresh produce for buyers, and provides farmers with predictable markets and fast payment mechanisms. This is all coupled with increased traceability, trackability, and risk mitigation.



Based in France, Agriconomie connects farmers to their suppliers to allow them to purchase everything they need in a single marketplace, quickly and at the most competitive prices.

Less time is spent traveling to purchase supplies and can instead be focused on important on-site farm management tasks.

Agriconomie aims to become the Amazon of agricultural supplies.

As a complementary service, the company offers a hotline to their clients with agronomists, farming technicians, soil advisors, and specialists in fertilizers, seeds, spare parts or phytosanitary products. 


Produce Pay

Combining quality, transparency, fairness, and technology Produce Pay is helping farmers grow great produce and prosper in the years to come.

Using live data the company developed a digital marketplace that brings financial independence to farmers while connecting them with fresh produce buyers at the wholesale level.

Produce Pay helps them to secure the best pricing possible while providing a secure transaction to foster financial well-being.


So far their platform has financed over $300M of produce to date, bringing buyers and sellers of fresh produce unprecedented access to liquidity.

Kisan Network

With more than 10 million cultivators in India, establishing a sustainable marketplace for them is of paramount importance. Kisan Network aims to connect all stakeholders within the traditional and inefficient agriculture system in India.

They have an ambitious vision for a free and open marketplace within the country.

Currently, Indian farmers sell most of their harvestable products through the local physical marketplace, resulting in having to settle for whatever price is given to him.

Kisan Network

Crop buyers also rarely have direct connections to the growers, utilizing middlemen to secure product, greatly increasing their associated costs. Kisan Network directly connects the farmers of India to institutional buyers, increasing the supply chain efficiency and lending itself to better market deals for both buyer and seller.


The days of phone calls to secure market prices for grain are going to the wayside. FarmLead is re-inventing how grain marketing is done.

Designed by farmers, for farmers, it provides access through an online platform and mobile apps to exclusive market research, price visibility, grain testing, and reduced brokerage fees and risks.  

FarmLead’s mission is to facilitate greater efficiency, equality, and transparency in grain marketing and their business is well on its way to do just that.

Marketplace – FarmLead

Their online marketplace allows farmers to find more buyers and secure the best possible deal, while grain buyers can quickly and easily identify available grain for sale in a given location.


Another online platform to aid farmers in India to sell their fruits and vegetables to new customers, while strengthening the business relationship with existing clientele.

Truce is a two-way platform where customers/buyers rate transactions and their buying experiences to generate credibility between stakeholders. Their mobile app is constantly synced to reflect current market rates to promote the best market transactions.

Recently a “Truce Lite App” was launched to provide a hassle-free experience to users when their internet connection is spotty or drops completely.

App – Truce

The app functions overall like the full Truce platform, but offline; it has also been optimized for speed and quicker navigation throughout.

Fresh Deal

In a world of fast-paced business deals, with high levels of uncertainty and risks, producers and distributors in the fruit and vegetable sector are on the lookout for an easy to use, trusted marketplace to conduct business transactions.

With 3 years of proven history, Freshdeal provides a much-needed platform to growers and distributors that delivers speed, trust, and safety to its users, facilitating a simple, secure way to buy and sell products globally.



Freshdeal has created and implemented a SaaS platform that allows producers and distributors to discover and explore market opportunities, connect to others in a trusted environment, and conduct business transactions in a secure fashion.

With an emphasis on trust, both producers and distributors can be confident in their interactions and transactions.

Full Harvest

Every year, 20 billion pounds of cosmetically imperfect and unharvested food is wasted. Full Harvest is a venture-backed startup that is solving this problem at the farm level by introducing the first marketplace for surplus and imperfect produce.

The Full Harvest vision is to create a world where there is 0% food waste and 100% ‘full harvests’.

Their scalable B2B platform enables farms to create additional revenue streams by easily selling process-grade and excess produce to a large network of buyers. Food and beverage companies purchase these products from Full Harvest’s marketplace to substantially lower their cost of goods and improve their sustainability story. Buyers save time and resources by leveraging Full Harvest’s end-to-end ordering, logistics, and payment platform.

Farmers Business Network

Farmers Business Network has risen $150M in 2017 to further the company. They’ve created a social media platform for farmers; a place where producers share their data, pool their know-how, and bargain more effectively for better pricing from third parties.

Recently FBN has launched an e-commerce arm selling products like herbicides and fungicides it procures directly from wholesalers and suppliers and then sells to farmers at lower-than-average costs.

Detailed price comparisons – FBN

FBN is further building out a marketing product that promises to connect farmers with thousands of possible buyers who may want their specific specialty crops and who will pay a premium to know more about the source. All three hooks are incredible appealing propositions to farmers and Farmers Business Network is poised to make great headway in the coming year.

About Amanda Shiffler